What can my assistant do with HubSpot?

Saski AI assistants don’t just pass along data — they actively manage your CRM workflow during live conversations.

When integrated with HubSpot, your assistant naturally asks for details like name, email, or phone number during a conversation. If a contact doesn’t already exist in your CRM, the assistant creates a new record on the spot.

It can also create support tickets, automatically assigning them a priority level. This can be based on what the customer says — for example, if they explicitly ask for help — or inferred from the tone and context, such as if the assistant detects frustration and can't fully resolve the issue.

This hands-free CRM automation ensures your customer interactions are properly captured and escalated — without involving a human agent.